Pure by Babyletto

Exclusively Non-Toxic Crib Mattresses

Only the purest ingredients. Vegan, non-toxic, and free of glues, dyes, chemical flame retardants, foam, vinyl, allergens, phthalates, PFCs, synthetic latex and off-gassing materials.

Arriving Spring 2014

PURE's story begins with Babyletto product designer Matthew's search for an affordable non-toxic mattress, in preparation for the birth of his first daughter.

Product designer Matthew and his daughter

All the green mattresses on the market were either overpriced, or full of hidden toxins obscured by "eco" marketing waffle. Hannah and I felt we were being forced to pay a premium, even though we only wanted a trustworthy product and not absolute luxury.

Being in a situation to do something about it, I decided to launch a side project. To make a great non-toxic mattress with two simple constraints: 0% toxins, and a reasonable and fair price.

I'm lucky to work with so many like-minded, health-conscious new parents at Babyletto. Quickly gathering steam, we teamed up with an Oeko-Tex certified European mattress supplier. A yearlong process of testing for safety, durability, and supportive comfort followed. Our experiences not only as professionals, but also as parents and consumers were crucial in designing the final PURE by Babyletto mattress line.

By MDB: A family company