Pure by Babyletto
exclusively non-toxic crib mattresses
Made of natural coco coir Oeko-tex 100 certified
Made of polyester Lightweight Fully recyclable
PURE's story begins with Babyletto product designer Matthew's search for an affordable non-toxic mattress, in preparation for the birth of his first daughter.
All the green mattresses on the market were either overpriced, or full of hidden toxins obscured by "eco" marketing waffle. Hannah and I felt we were being forced to pay a premium, even though we only wanted a trustworthy product and not absolute luxury.
Being in a situation to do something about it, I decided to launch a side project. To make a great non-toxic mattress with two simple constraints: 0% toxins, and a reasonable and fair price.
I'm lucky to work with so many like-minded, health-conscious new parents at Babyletto. Quickly gathering steam, we teamed up with an Oeko-Tex certified European mattress supplier. A yearlong process of testing for safety, durability, and supportive comfort followed. Our experiences not only as professionals, but also as parents and consumers were crucial in designing the final PURE by Babyletto mattress line.